Foodly Website Redesign
Foodly Website Redesign
Foodly Website Redesign
Redesigning website to improve user experience and reduce bounce rate
Redesigning website to improve user experience and reduce bounce rate
Foodly, a Vancouver-based food delivery platform, experienced significantly higher bounce rates and lower engagement metrics on its website. Analytics revealed that users found the website outdated and difficult to navigate, particularly on the landing page. Our goal was to modernize the web experience while maintaining consistency with the their mobile app.
Foodly, a Vancouver-based food delivery platform, experienced significantly higher bounce rates and lower engagement metrics on its website. Analytics revealed that users found the website outdated and difficult to navigate, particularly on the landing page. Our goal was to modernize the web experience while maintaining consistency with the their mobile app.
MY ROLE
Lead designer
Lead designer
TEAM
3 Engineers, 1 PM
3 Engineers, 1 PM
TIMELINE
3 months
3 months
DELIVERABLES
UX/UI design, Interaction design, Design system, Prototyping
UX/UI design, Interaction design, Design system, Prototyping
Problem
Problem
Problem
Foodly’s website faced a critical issue: an outdated design and subpar user experience were driving significantly higher bounce rates compared to the mobile app. Users reported difficulties navigating the site, particularly on the landing page, which hindered engagement and brand perception.
Foodly’s website faced a critical issue: an outdated design and subpar user experience were driving significantly higher bounce rates compared to the mobile app. Users reported difficulties navigating the site, particularly on the landing page, which hindered engagement and brand perception.
Opportunity
Opportunity
Opportunity
How might we reimagine Foodly’s website to create a seamless, modern, and user-friendly experience that aligns with the polished design and functionality of their mobile app?
How might we reimagine Foodly’s website to create a seamless, modern, and user-friendly experience that aligns with the polished design and functionality of their mobile app?
Outcome
Outcome
Outcome
45% increase in overall website traffic
35% reduction in bounce rate
Improved user engagement metrics across all key pages
45% increase in overall website traffic
35% reduction in bounce rate
Improved user engagement metrics across all key pages
Grocery Delivery Feature
Grocery Delivery Feature
Grocery Delivery Feature
Launching grocery delivery feature on the mobile app
Launching grocery delivery feature on the mobile app
In response to the dramatic shift in consumer behavior during COVID, Foodly identified a strategic opportunity to expand beyond restaurant delivery. This project focused on integrating grocery delivery into our mobile app, allowing users to order both prepared meals and groceries in one seamless experience.
By combining two essential services in one platform, we aimed to meet growing consumer demand for convenience, while positioning Foodly as a one-stop-shop for food delivery needs.
In response to the dramatic shift in consumer behavior during COVID, Foodly identified a strategic opportunity to expand beyond restaurant delivery. This project focused on integrating grocery delivery into our mobile app, allowing users to order both prepared meals and groceries in one seamless experience.
By combining two essential services in one platform, we aimed to meet growing consumer demand for convenience, while positioning Foodly as a one-stop-shop for food delivery needs.
MY ROLE
Lead designer
Lead designer
TEAM
3 Engineers, 1 PM
3 Engineers, 1 PM
TIMELINE
2 months
2 months
DELIVERABLES
UX/UI design, Interaction design, Design system, Prototyping, User research
UX/UI design, Interaction design, Design system, Prototyping, User research
Opportunity
Opportunity
Opportunity
How might we integrate grocery delivery into the app seamlessly while making grocery ordering as intuitive and convenient as restaurant delivery for existing and new users?
Outcome
Outcome
Outcome
Drove 20% increase in new user traffic
Grocery delivery contributed to a 25% increase in monthly revenue
Drove 20% increase in new user traffic
Grocery delivery contributed to a 25% increase in monthly revenue
